Google Analytics. How to use this service?

We should start with the fact that this service is for analysing user behaviour on the web. This is a great option for website owners or marketers because within the software you can:

1. Track the actions of guests.
2. Determine the conversion rate.
3. Track the most relevant and important events for the business.
4. Conduct A/B testing.
5. Analyse the effectiveness of the advertising campaign across different channels.
6. Online monitoring of actions on the website.

On the whole, it is a complete analytics system for any Internet resource. It may be even applications and advertising campaigns.

Why use Google Analytics?

First and foremost, analyzing website metrics is required in order to properly target your target audience so as to be able to adjust to their interests and needs. All of which adds a great deal of value to your offer.

That is, if necessary, you can monitor the full performance and make timely adjustments not only on the site, but also in advertising.

What can you do?

In fact, there are powerful tools in Google Analytics, and they are openly available to the user. Among these, the following should be highlighted:

1. Multilingualism. That is, access in many languages.
2. Universality. The tools are the same for businesses regardless of their level. It is suitable both for large corporations and small business.
3. There are ready solutions. The knowledge base is huge and includes the experience of numerous specialists.
4. Visualisation of the entire journey to the goal. This helps to identify factors that can hinder operations.
5. Cross-segmentation. This provides the information you need for your work.
6. Customisation of the dashboard. You can change the priority of the report and add or remove individual indicators.

How to set up Google Analytics

It’s important to understand that you need to configure the system right away in order for it to work properly. This would allow data to be gathered correctly for statistics and analysis.

If using a website as your data source you’ll need to enter a number of details:

1. Specify the name of the portal.
2. Define the currency.
3. Specify the time zone.
4. URL.

When creating a resource it is best to choose between Google Analytics 4 and Universal Analytics.  You need to specify the data about the company.

And if you want to retrieve data from the app, you need to:

1. Enter the name and ID of the software.
2. Download the file.
3. Add in the Firebase SDK software.

There are actually some complications in operation, but there are also video tutorials on the web for full setup and further operation. So there shouldn’t be a problem, as long as you follow the additional instructions.