Google Trends. What is it and how to use it?

This service makes it possible to quickly analyse current trends, determine seasonality and predict demand. The peculiarity is that the user gets to track all trends on the market, depending on the position and interest of products, brand awareness and so on. At the same time, you can also monitor the infofield to keep up-to-date with the latest information.

What does the service do?

The user is aware of all the trends of a particular location. It gives an understanding of what customers care about, what factors can affect the business.
Understand how popular the product or service is. And if the situation demands, a new product can be launched.
identify the seasonality. Peaks in sales over a certain period of time are available, which opens up new opportunities.
Determine the level of popularity. This will allow to evaluate the performance of marketers and to understand how competitors behave.
To define the geography. It becomes clear where the audience is more often interested in the products and how they can expand.

How to correctly use the service?

Trends

The home page displays important information, and has a list of the most interesting topics at the moment.

This allows for a more efficient approach to configuring advertising. The mood of the audience should be taken into account during the formation of a marketing strategy.

And the user has the opportunity to make adjustments over a period of time. Even the country can be defined, so that the information displayed is up to date.

Products and services provided

It shows the statistics of search queries of users for a particular product or service. Again, this is helpful in determining the effectiveness and visibility of a media campaign. And it gives a full assessment of user demand, and thus the ability to connect new directions.

Seasonality

You can view the dynamics of the requests based on a specific time period.

Thus, it is possible to plan advertising activities over time. And it is clear when it is worth increasing advertising, as demand increases.

Comparison of popularity

The service allows you to create a graph of user requests. And it is possible to analyze up to 5 KCs at once.

In this case, you can monitor the competition. When comparing similar products the main difference can be seen. This applies not only to the demand but also to the dynamics.

Geolocation

An important factor is the analysis of the location of the audience. This applies to a specific country or city. In this way, you can identify and target the most promising regions and expand there.

Similar Queries

This point can also be evaluated using Google Trends. This is useful when working in a related field or when writing in a different field. A special feature is that you can search for competitors and understand related interests and evaluate writing options. This is particularly important for SEO promotion.