How to use Google Keyword Planner

At the moment, there are many resources and tools on the Internet that help with promotion and related work. For example, Google Keyword Planner deserves special attention, as it is used for keyword research and gathering semantics when creating advertising campaigns. But some experts say that the Planner is an incomplete tool. But what are its real capabilities?

What do I need to know about Google Keyword Planner?

Optimizers and contextual advertising specialists have probably heard of this tool. But in the process of compiling keywords, other services are often used.

And the main reason for failure in this case is that it is not the most accurate statistics on the queries and has many limitations. But there are some useful features that are worth knowing about:

1. Pulls query statistics, relying on search engine advertising traffic.
2. Demonstrates the number of entries for certain phrases, ad clicks and so on.
3. Gives the possibility to collect semantics, which serves for further promotion.

Access to the planner

It can be found in the contextual advertising settings cabinet. And to access it, it is not even necessary to run ads.

All you need to do is:

1. Log in to Google Adwords by entering your own username. It’s worth registering, if necessary, and then enter expert mode.
2. At the bottom, find the line “Create account without campaign” and click on it.
3. Check all the details you provided when creating your account. This is important because once submitted you will no longer be able to change anything.
4. The CS Planner appears in the tools. You need to start working.
5. And then there is a choice. These can be new keyphrases or forecast and number of queries.

Setting up the work

The most frequently selected option is the CW search, and then a window opens for entering keywords. And here it is possible to specify about 10 such phrases. But you can also specify the domain of the site, and then the service will find relevant queries automatically.

And in the end there will also be more statistics on the phrases, the search engine on the CC. And the information is displayed in great detail. All results can be saved by clicking on “Add KC”. There you will also find predictions. But in this case all phrases are displayed in square brackets, which indicate the exact form of the query entered. And in this case the statistics is collected in detail.

An important feature of the service is the filter which can be used to select the phrases by words and to exclude certain items.

Predictions and number of queries

This is another feature that allows you to predict the number of impressions, for already existing CC or phrases. In this case, too, you can view detailed statistics.